Simple Ways to Print Effectively
By taking advantage of Windows 95/98’s shortcuts, it is so easy to let the computer do all the work…. What is the best way to print PRN files and what is a PRN file? A PRN file is a special type of...
View ArticleMailing Specs For 6×9 Postcards
Every size of mail has specs to allow the mailer to print and send the materials efficiently. From the lower right corner of a 6×9 postcard, the address space needed is 1 1/2 inches from the bottom and...
View ArticleClassic Story: Quality vs. Price vs. Quantity
This is really a classic issue that happens in any sales environment, so I felt the need to share it: A client made a request for 1000 flyers, specifically sighting quality as their main motive. They...
View ArticleHow Are Vinyl Banners Priced?
Unlike basic sheetfed offset printing, where the pricing is based on each unit, banners are priced based on each square foot. This is mainly due to the fact that banner printers by their materials by...
View ArticleDigital Printing vs. Offset Printing (Part 2)
In continuing the concepts of digital printing and offset printing, from our last article at http://www.makepapereasy.com/blog/digital-printing-vs-offset-printing, we found a more recent blog post at...
View ArticleBook vs. Text vs. Cover
Book, Text and Cover are names referring to the kind of paper used in a printing job. Most commonly, you’ll hear terms like ‘100lb Gloss Book’, ‘80lb Gloss Text’ or ‘130lb Gloss Cover’. Text and Book...
View ArticlePrinting: What is PMS?
Slow down Cowboy! I am not talking about what you think I am. Get yer mind out of the gutter. When I refer to PMS, I am talking about the Pantone Matching System. Pantone, Inc. (www.pantone.com) is a...
View ArticleBasic Questions When Requesting A Packaging Quote
When a client requests an estimate on a packaging project, there are four basic questions to ask: 1) What type of product? – In other words, is this a Straight Tuck End, Reverse Tuck End, Auto Bottom...
View ArticleSpine Thickness for Perfect Binding
Prefect Binding is the type of binding you would find on a paperback book. It looks clean and you can print on the spine. In order to print on the spine, you want to have enough thickness in the book...
View ArticleWhat is Giclee?
Giclee is a type of printing that allows art and photography to be printed on materials such as canvas or special photo paper. Designers will often ask, because people sometimes do not understand the...
View ArticlePerforations In Printing
A recent marketing tactic is to perforate print materials. As an example, you might receive a postcard or brochure in the mail that will have a coupon or business card placed within the artwork. The...
View ArticleNo Cost & Low Cost Photography Solutions
So you want to create an ad, postcard, or brochure for your business and you don’t have any pictures you can use. You have a few options depending on the number of images you need and your budget for...
View ArticlePrinting In These Economic Times
I recently saw an opportunity via a LinkedIn group, where a seeker of printing services asked if the responder of her request was a broker. When the responder said “yes”, the seeker said “I already...
View ArticleThe Realities Of Printing
Here we are again, speaking about this concept of clients seemingly finding more comfort dealing with a printer direct than a broker. For the brokers, I am providing some great responses and...
View ArticleA Touch of Class With Varnishes
One way to add interest and elegance to your business card or brochure is to use a spot varnish. You’ve seen spot varnishes before – with business cards that when you turn them in the light part of the...
View ArticleProjectCenter Goes Online With Printing
ProjectCenter now offers printing services online to further enhance and round out their portfolio of services and purchasing options. “Our goal was to be a single source of printing services for...
View ArticleProjectCenter Has Gone Green
We now offer Green alternatives for your printing. We use recycled papers, soy/vegetable inks and Zero VOC solvents in order to reduce pollution and improve employee safety. Let us know if you want to...
View ArticleWhat Are Line Screens In Printing?
A Line Screen is the measure of how many halftone lines are printed in a linear inch. The value is expressed as Lines Per Inch (LPI), which usually seen in lithography, screen printing and more. This...
View ArticleWhy Printing Prices Go Up At Lower Quantities
This article explores the reason why printing per unit costs go up as the quantity printed goes down.
View ArticleProjectCenter’s Latest Packaging Project – Step By Step
A step by step look at what goes into a packaging project.
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